This is a simple story about undying love of Liverpool fans. To their club. And their beer. When Carlsberg extended their sponsorship deal with Liverpool F.C. with another ten years, it became the longest running sports sponsorship in the world. To celebrate, we engaged die hard fans, directors from the Glue Society, and local Liverpool tattoo artist Dan Hutton to put real skin in the game. The result, "Ten More Years. Inked" is a story crafted in stop-motion animation, where every single frame have been individually tattooed onto the skin of a real Liverpool fan.

LFC x Carlsberg: Behind the Ink from worthyourwhile.agency on Vimeo.

Agency: WorthYourWhile
Team: Tim Pashen, Carl Angelo, Alexander Winge Leisner, Celina Ranum Aagaard, Mikkel Møller, Morten Ingemann Frederik Valdemar Kjeldgaard, Louise Bach, Cathrine Sofia Lundblad, Biscuit Filmworks. The Glue Society, RASCAL Curtis Jehsta.