ROCK STARS
For years Rolling Stones Magazine has featured iconic rockstars. And handed out awards to the most legendary of them.
But when the pandemic hit the world, and stages shut down — we wanted to shift the focus to a new kind of rockstar. Ones that shone a bit brighter than the rest. The true legends of the year. Your mama.
The campaign launched on mothers day and celebrated moms everywhere, with a poetic film, and posters of moms, shot in classic black and white rock n roll photography style.
A few nice words from AdWeek Campaign Magazine and LittleBlackBook.
My role: Creative, treatment, script co-writing with AliAli, Elephant.
Credits: AliAli, Francesco Andrea Poletti, Cinzia Caccia, Barbara Ruscio-Levi, Riccardo Baita, Lorenzo Croci, VMLY&R Rolling Stone Italia Movie Magic. GoodPeople, Operà Music and DeeLaydee.
But when the pandemic hit the world, and stages shut down — we wanted to shift the focus to a new kind of rockstar. Ones that shone a bit brighter than the rest. The true legends of the year. Your mama.
The campaign launched on mothers day and celebrated moms everywhere, with a poetic film, and posters of moms, shot in classic black and white rock n roll photography style.
A few nice words from AdWeek Campaign Magazine and LittleBlackBook.
My role: Creative, treatment, script co-writing with AliAli, Elephant.
Credits: AliAli, Francesco Andrea Poletti, Cinzia Caccia, Barbara Ruscio-Levi, Riccardo Baita, Lorenzo Croci, VMLY&R Rolling Stone Italia Movie Magic. GoodPeople, Operà Music and DeeLaydee.
