The ever-provocative Diesel has never been scared of telling the world that looking good, while loving one another beyond borders, sexuality, and religion is damn sexy. That is why we created the culturally relevant "Make Love, Not Walls" campaign. The work was launched across the globe as the ever-divisive Mr. Trump was sworn into Office on the promise to erect a 21 billion dollar wall between the US and Mexico driving an agenda of anger and intolerance. Following the re-launch, Diesel was once again applauded across the globe for their bravery.
The campaign was shot David LaChapelle in collaboration with Nicola Formichetti and Jacob Wildschiødtz. Editing by Govert Janse. Creative Credits: Lars Mars, Ross Cavin, Chris Adams and more. Winner of Graphite Pencil at D&AD 2017 and a 5 Bronze Lions at Cannes Lions 2017.

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The film:


Behind the scenes:



Executive Creative Directors: Lars & Martin
Creative Director: Ross Cavin & Chris Adams
Diesel Creative Leads: Nicola Formichetti and Jacob Wildschiødtz
Editing: Govert Janse
Director / Photographer: David LaChapelle
Agency: Anomaly Amsterdam