Johnnie Walker has always been a champion of human progress. For more than a decade Keep Walking was a promise that if you follow work hard, then tomorrow will be better. Unfortunately, that is no longer true. For the first time in years, young people are less likely to be better off than their parents. The ones following the rules and ‘just’ working hard are being left behind by those, driven by passion. Young people are dropping out of colleges and building billion-dollar businesses. Athletes are changing their training regiment to be more playful. It was time to acknowledge that the rules have changed.

Using a diverse cast of characters, from actor Jude Law and Formula One driver Jenson Button to a psychologist who studies happiness we overhauled the16-year-old "Keep Walking" and with "Joy Will Take You Further. Keep Walking,".






JOYNOMICS
Exploring the power of positive thinking.

Johnnie Walker - Gratitude from Stainless Sound Design and Music on Vimeo.

Johnnie Walker - Golf from Stainless Sound Design and Music on Vimeo.

Chief Creative: Mike Byrne
ECDs: Martin Ginsborg / Lars Jørgensen
Design: Jordan Shevell
Director: Max Malkin
Photographer: Martin Schoeller
And a hundred other great and talented people executing across the globe.
Agency: Anomaly Amsterdam/NYC