To say 'thank you' to our fans, and give the 100 million people watching SuperBowl XLV, and give them all something to talk about after the game, we created the film "American Family" for the NFL. Made up of dozens of TV show clips, and reimagined with CGI to make everyone an american football fan.
"Best spots of SuperBowl XLV" Time Magazine. "One of the best ads of the night" Deadspin. "A treat for the eyes" Bleacherreport. "Among the best". SBNation. . "The best food-themed commercial, wasn't even about food." LA Weekly.
"Alf is a Panthers fan?!" Alf Wiki.


After the game the internet exploded with comments and questions. Thousands of football fans from all around the country went on a rampage to find out who their favorite TV personalities were a fans of.



Finally a side by side comparison of the raw footage and the final film.



Credits: Ryan McKenna, Ben Smith (TheMill), Tor Myhren, Eric Segal, Lars Jørgensen, Alison Horn (Grey). And a huge thanks to William Morris Agency.