Global relaunch of the Grimbergen an abbey ale that has survived centuries, by passing the along the recipe from monk to monk. The campaign film was directed by Rune Milton, and follows a young monks dramatic rescue of the abbeys secret beer recipe during one of the great abby fires. The Grimbergen abbey ale, also called Beer of The Phoenix, has survived three abbey fires in the last 900 years. And it is still brewed to this day by the the Fathers of Grimbergen. Campaign featured in AdWeek , Shots, Ads Of The World, Masterpieces, The Inspiration. Lürzer's Archive.

Director: Rune Milton. Thirsty Productions. Agency: Unclegrey. Credits: Kristian Skjoldborg, Casper Rasmussen, Charlotte Porsager, Christoffer Jensen & more.