The global campaign 'Have Character' is a simple tribute to the flavours of the entire range Johnnie Walker whiskies. Through a range of rich and visceral metaphors, we brought the spirit of liquid and drinker to life. The campaign is an ode to the craft of making whisky, as well as the men and women who "Keep Walking". It also happens to be one of the best globally performing Johnnie Walker campaigns. Marketing Interactive.

BLACK LABEL
In collaboration with LA based artist Mattai Biagi - we covered an entire victorian room in black tar. All-in-all a truly amazing TV and photo-shoot. Enjoy the work and the documentary about the man and the project.

Film
Director: Johan Renck

Interview

BLUE LABEL
Exploring depth and character with world famous free diver, Guillaume Nery. It took 24 dives to approximately 30 meters depth, under strict supervision of local dive masters, before we got the perfect shot. The free dives took place in the cenotes rock caves on the Yucatan peninsula of Mexico. Film by Greenpoint Pictures. Photo: Klaus Thymann.


GOLD LABEL
To bring to life the sparkling character and heritage of Johnnie Walker Gold Label we collaborated with Bionic League, the artists behind DaftPunk's light installations. Together we created the "River of Gold" installation in the middle of the Scottish Highlands.



Credits: Mike Byrne, Lars Jørgensen, Johan Renck, Klaus Thymann, Greenpoint Pictures.
Talent: Guillaume Nery, Mattia Biagi, Bionic League.